Every package includes the measurement layer, because media management without it means optimising a number nobody has verified. Prices are in US dollars and exclude ad spend, which always stays in your accounts and on your cards.
For teams who want an independent read on what they already run, before committing to anything ongoing.
For advertisers spending regularly who need the media run and the measurement held to the same standard.
Rolling monthly. 30 days' notice, no lock-in.
For multi-market, multi-brand or high-spend advertisers where attribution and governance carry real money.
Scoped per market and brand. Quoted before any commitment.
| Included | Audit | Growth | Scale |
|---|---|---|---|
| Ad account review | One-off | Ongoing | Ongoing |
| Platforms managed | — | up to 3 | unlimited |
| Server-side tagging | Assessed | Built + maintained | Built + maintained |
| Conversion deduplication | Assessed | Yes | Yes |
| Warehouse pipeline | — | — | BigQuery |
| Attribution models compared | Sanity test | 2 | custom |
| Incrementality testing | — | On request | Programme |
| Creative testing cycle | — | Monthly | Continuous |
| Reporting cadence | Final report | Weekly + monthly | Weekly + monthly + board pack |
| Change log of account edits | — | Yes | Yes |
| Data governance review | Assessed | — | Quarterly |
| Named strategist | — | Yes | Team |
| Minimum term | none | 1 month | 3 months |
| Ad spend paid by | you | you | you |
If you are comparing us against a percentage-of-spend proposal, ask that agency what happens to their fee when they recommend cutting your budget.
Because it makes the fee go up when the recommendation should be to spend less. If our income rises with your budget, then every conversation about efficiency has a thumb on the scale — ours. A flat fee removes that, and it also means we are not incentivised to defend spend we cannot justify.
For Growth we look for at least around $20,000 a month in managed spend, because below that the measurement rebuild costs more than the media it is measuring. The Audit has no minimum — it is often the right first step for smaller accounts precisely because it tells you whether a retainer is warranted yet.
The Audit is a one-off $2,400 and stands alone. If you continue into Growth within ninety days, we credit the full audit fee against the first month — you are not paying twice for the same discovery work.
Three actively managed ad platforms — for example Google Ads, Meta and Amazon. A fourth platform can be added for a flat increment, or you can move to Scale. Platforms we only read for reporting, without managing, do not count toward the limit.
Growth runs month to month with thirty days' notice. Scale has a three-month initial term, then the same rolling notice, because governance and attribution work does not produce a fair result in four weeks. Nothing auto-renews beyond the notice period and there is no exit fee.
You do, directly, at list price and in your own account. Where a free tier is sufficient we will use it. Our fee covers the thinking and the building, not a marked-up licence — if you ever see us billing for software, it is because we wrote it, not because we resold it.
Not during a term. We review package pricing periodically and any change applies from your next renewal with at least sixty days' notice, never retroactively.
Describe your spend, your platforms and what you are trying to prove. We will tell you which package is right — including when the answer is the Audit and nothing more yet.